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we rethink culture

we do things differently

Merging knowledge, experience, curiosity and creativity


CULTstore operates within the local and international map of cultural actors, especially through the education of citizens, students and young professionals, in the field of research, restoration, protection and presentation of cultural heritage; studies and interprets the conditions and potentials of the existing building fund, focusing in particular on the industrial heritage; achieves local and international transdisciplinary and cross-sectoral cooperation within the heritage sector (individuals, associations, organizations and institutions); develops and promotes the values of cultural heritage through participatory projects

anica draganić

architect, conservator

As Getty Conservation Guest Scholar (September-December 2019), professor Draganić researched U.S. industrial heritage theoretical and practical issues, to redefine the methodological approach to valorisation, preservation and presentation of its specific tangible and intangible values.

Getty Conservation Guest Scholar 2019

Anica Draganić currently serves as Associate Professor of Architectural History and Heritage Preservation in the Department of Architecture and Urbanism at The University of Novi Sad, Serbia.
She received her M.A. in Architecture at the University of Novi Sad, and her PhD in Architectural Heritage Preservation at The University of Belgrade. Professor Draganić’s scholarly interests focus on the modern architectural heritage, with particular emphasis on industrial heritage and its contemporary potential. The focus of her ongoing research studies is the relationship of the cultural heritage, creative industries and tourism. She is the author of numerous articles published in journals, monographs and conference proceedings, on diverse Central European cultural heritage topics. 

In addition to numerous national research projects, she is currently the project manager of the Jean Monnet Module Strengthening European Cultural Identity through Interdisciplinary Heritage Studies – euCULTher, within ERASMUS+ program.